Ride hunting is probably the most popular method of hunting the rut.  You can cover lots of ground and see a good many bucks after hot does.  Deer grow accustomed to vehicle traffic and when an estrus doe will hold her ground and not run from a vehicle, hunters are given the chance to really look at bucks that are with her.  The truck virtually acts as a mobile stand.  This is also a great way to locate big bucks and be aware of areas they are traveling.